Social Media Marketing Strategies: 8 Ways To Attract Followers
1. Content Strategies
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- Always analyse which type of content is popular in your industry, and make sure you produce content that speaks to your target audience. Start by gathering topics that are useful to your audience and the industry as a whole. These topics should be relevant, updated and most discussed in and around the industry on various social media channels.
- Having adequate content may be a challenge for you. Being organised and setting aside time dedicated to your social media marketing is your first step to success. Regardless of the amount of time you set, you need to be consistent and post on your social media channels regularly. Create your own social media calendar. Think about it, when users come to your social media account to realise you don’t have any content, why would they even be interested in following you?
- Develop content that is shareable and helpful, content that makes people pause and read. People want to share your content with their friends, and by doing so it makes them look good. When people share your post, you can better assess your own content, and that results in sustainable growth and traffic for your social media channels.
- Be seen as a resource to users and not just another post that appears in their News Feed. It is crucial to cater to what is useful (not just valuable) to your target audience.
- It is not enough just to post but engage with your followers as much as possible to increase your exposure which generates more followers and creates user-generated content.
- Give people a reason to follow you, and do things on your social media from time to time that only your followers get to see and take advantage of. For example, sample giveaways or promo codes. Users who liked your page and signed up for notifications will receive these exclusive rewards. Build a Brand worth following.
2. Images
Posts with high-resolution flattering images that come with interesting captions can get the highest amount of engagement and attention. Our brains process visuals 60,000 times faster than plain text and social media platforms give special priority to posts with engaging photos and visuals.-
- Facebook posts with images attract 39% more engagement.
- LinkedIn image-based posts attract 98% more comments.
- Tweets that include images and videos get 200% more engagement than plain text tweets.