Ideas curated by our talented strategists and brought to life by our in-house writers (or the occasional guest writer), it’s here that we share articles containing our branding knowledge from the years of experience that we have under our belt. 

After all, knowledge is power, and knowledge shared is power multiplied. Poke around, take a look… have any thoughts?

We’d love to hear from you. 

Ideas curated by our talented strategists and brought to life by our in-house writers (or the occasional guest writer), it’s here that we share articles containing our branding knowledge from the years of experience that we have under our belt. 

After all, knowledge is power, and knowledge shared is power multiplied. Poke around, take a look… have any thoughts?

We’d love to hear from you. 

June 5, 2024

Choosing the Right Branding Agency

If you’re reading this, it is likely that you’ve decided to embark on a branding journey. Which means the next big question on your mind is: Who should I work…
April 18, 2024

What Does Your Brand Have to Say?

You’ve completed your branding journey... or so you think.  Branding doesn’t end after coming up with a brand strategy and signing off on the approved assets. It lasts as long…
March 13, 2024

Branding Your Products Effectively

It’s what in the box that counts, not how it looks on the outside. Right?  In branding, we beg to differ. While we’re all about sincerity, we also tend to…
February 5, 2024

Rebranding Your Business

Why you need to start afresh “We cannot become what we want by remaining what we are” - Max De Pree At Etereo, we believe that change is the only constant and…
March 14, 2023

Branding your Business Right

A short guide on building a strong brand strategy “It is in the roots, not the branches, that a tree’s greatest strength lies.” - Matshona Dhliwayo Just as trees have…
September 23, 2022

The Power of Storytelling: How to Build Your Own Story

In our previous entry, we talked about the importance of businesses connecting with their audience by looking at two international brands that expertly utilized the art of narrative across different…
July 29, 2022

The Power of Storytelling & Why it is Effective in Branding

Why is storytelling so effective? In a time where brands are flooding the market and bombarding us with an onslaught of messages on and offline, the desire for meaningful content…
July 1, 2022

Creating the Perfect Setting to Strengthen Brand Identity with Environmental Branding: Fiore Dorato

In the age of the Internet – and the Covid-19 pandemic – people will typically discover a brand through its online presence, with 1 in 3 consumers doing so via…
May 12, 2022

Branding in the Digital Age

Branding seems to be a hot topic recently, with more and more established businesses seeing the need to join in – particularly in the digital sphere. Because of the lack…
May 12, 2022

Design Principles to Guide Your Brand’s Visual Identity

Oftentimes, verbal messaging strategies are overlooked in favour of more eye-catching visual designs. It’s little wonder, considering that humans are visual creatures and respond better to pictures and diagrams as…
April 29, 2022

The Theory of Colour: Improving Brand Association with Colours

Did you know that colour can dramatically affect moods, feelings, and emotions? Well-known novelists, artists, and directors regard colour as an essential tool in storytelling, as it has the power…
Digital Marketing
April 22, 2022

A Balanced Equation: Social Media Marketing & Social Media Management

Facebook, Instagram, TikTok, YouTube…you’ve probably used, or at least seen and heard of some of them. Social media, like our smartphones and computers, has become so intrinsically part of our…
April 8, 2022

How Typeface and Fonts Affect Your Customers’ Perception of Your Brand

Let’s play a game. An association game, of sorts. How many of the following typefaces and fonts do you recognise? #1 Let me give you a hint – the creator…
April 1, 2022

Choosing the Right Type of Logo for your Brand

Business owners, as most business owners are wont to do, hope to minimise cost while maximising returns. That’s good, and applaudable. However, what usually happens is that they relegate their…
March 11, 2022

Attracting and Retaining the Right Talents for Your Business

By now, most businesses in Singapore would have (hopefully) realised the importance of having a strong external brand to win the hard-earned loyalty of their consumers. It’s been proven that…
Digital Marketing
February 24, 2022

Common Misperceptions of Digital Marketing for the SME

Although the world was already on a fast track to fully digitalising, COVID-19 pushed everyone to rapidly adapt to digital means and even fully transform digitally. Singapore is no exception;…
Digital Marketing
January 7, 2022

Smart Budget Planning for Effective Marketing

There are many things to worry about when your company is an SME. With a tighter budget, smaller workforce, and a modest presence, SMEs are usually hit the hardest when…
December 24, 2021

Your Opinion Doesn’t Matter. Only Your Consumers’ Does.

When asked the question: “What does your company do?” by family and friends, what would be your initial reaction and answer? Take a moment to ponder on it, or maybe…
Digital Marketing
December 10, 2021

Market With Heart: Make Relationships, Not Discounts

As humans, we seek connection and yearn to be understood. Our innate instincts drive us to create relationships in hopes to find common ground and spark a connection with someone,…
November 25, 2021

How Does Branding Affect Customer Service?

Over the past few years, brands in Singapore have borne witness to the burgeoning importance of good customer service in helping their business to grow. According to a survey by…
Digital Marketing
November 12, 2021

Steamrolling Into a Covid-19 World: The Power of Digitalisation

Tech visionary Stewart Brand once famously said, “Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road.” In today’s day and…
October 15, 2021

Earning Consumer Loyalty with a Personalised Brand Experience

Even before the pandemic hit and flipped our world topsy-turvy, business owners – particularly retailers – would have felt the inevitable and gradual need to shift some of their offline…
September 17, 2021

Finding Your Brand’s Higher Purpose Helps Your Business Succeed, and Here’s Why

The Importance of Having a Higher Purpose In our current day and age, 63% of consumers prefer to purchase from purpose-driven brands, which is why finding and defining your brand’s…
September 3, 2021

What Makes or Breaks an F&B Brand During a Pandemic?

Many factors come into play when considering the longevity of brands. Changing consumer preference, stiffer competition from the industry… or maybe even a pandemic that comes out of nowhere and…
Case Study
July 30, 2021

Helping Your Consumers Identify You Easier in the Crowd with Brand Archetypes: Purpur

In part one of this case study, we looked at how brand personality helped Purpur foster deeper emotional connections with its customers. In part two, we’ll be explaining how we…
Case Study
July 23, 2021

Fostering Deeper Connections with your Target Audience by Having a Brand Personality: Purpur

In this two-part case study, we’ll be taking a closer look at an extremely important aspect of branding – brand personality. We’ll focus on how it helps brands go beyond…
Case Study
June 25, 2021

Going International with a Credible Brand: Playpoint

Having a consistent, credible, and consonant brand system is imperative for brands who intend to internationalise. Without a consistent set of branding rules to guide the team established in the…
June 18, 2021

Crowd Culture: What is it and how does it affect Branding?

When looking at brands that have endured the test of time, such as Coca-Cola and McDonald’s, most people would regard them as aeonian. That is, unchanging and continuing indefinitely as…
June 16, 2021

The Art of Online Pre-suasion

Best practice doesn’t sell. Emotion does.
Case Study
June 4, 2021

Revitalising a Fading Presence through Branding: Everbest

Trends come and go quickly in our day and age, particularly when it comes to fashion. Styles are quick to change, because the younger generation are chasing after cheaper clothing…
Case Study
May 6, 2021

Emphasising Reliability through Consistency: Spero Aesthetics

In today’s competitive beauty industry, brands must earn the trust of their consumers to enjoy their continuous support and patronage. Competition in the beauty industry is intense, with thousands of…
Digital Marketing
March 19, 2021

What is Digital Marketing?

Digital Marketing is the use of digital applications and the internet to reach a wider base of consumers. It can span a range of avenues to attract customers, such as…
February 10, 2021

What is Digital Branding?

Digital Branding, to put it shortly, is developing and managing a brand over a range of digital avenues. Sounds easy? Trust us, it is harder than it sounds. But what…
December 23, 2020

Branding: Transcending the Visual Identity

Millions of companies exist in today’s competitive economic landscape and day by day, this number increases exponentially. In the constant ebb and flow of companies that drift in and out…
Digital Marketing
July 8, 2020

Taking Digital Marketing Beyond 2020

The world of marketing is rapidly changing just as technology finds its way to change the world. Companies from around the world of various scales and sizes can attract more…
June 24, 2020

Business (Not) As Usual in A Post-Pandemic World

As COVID-19 swept the globe, our business world was neatly divided into 2 sections - before and after. In the before, businesses had been using sound principles that had governed…
June 24, 2020

Brand Book: The Power Of Uncompromised Brand Consistency

In order to stay relevant in a market that is flooded with competition, your brand has to stand out in the crowd as a distinct entity. A major way that…
Case Study
June 24, 2020

Establishing trust through rebranding; Oregano Trading

We have previously introduced to you some of our valued clients hailing from various industries such as Engineering, Maritime, Information Technology, Manufacturing and Retailers. It is worthwhile to note that…
June 19, 2020

Branding – Your Business’s Secret Weapon

Every business needs a good brand system to be successful. It’s as integral to your company’s image as your product or service. Your brand is the way people identify you…
June 12, 2020

The Importance of Learning & Development

This is the third and final part of a series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  Learning and development (L&D)…
June 5, 2020

Building Resilient Work Teams

This is the second of a three-part series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  In this article, I discuss human…
May 29, 2020

The Challenges Businesses Face in COVID-19

This is the first of a three-part series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  By far, the most visible change…
Case Study
May 21, 2020

Redefining Brand Strategy; Moby Dick Supplies

Once again, we are excited to share with you one of our most recent works, Moby Dick Supplies - a local ship chandelling brand that supplies transiting ships with provisions…
May 14, 2020

Branding vs. Marketing – The Cornerstone of Business Success

The practices of building a brand and marketing a product are as old as the practice of business itself. Distinguishing your business from everyone around you is critical to its…
Case Study
May 6, 2020

Case Study: Realigning Brand Positioning; Kingdex

It is with great pleasure to be showcasing one of our clients again. And this time, we have Kingdex, a local stationery brand that was established since the late 70s.…
April 29, 2020

How To Avoid Groupthink?

There is a saying, two heads are always better than one. And by that definition, the more heads we have, the better situation we are in. However, is this true?…
April 20, 2020

Build on Your Brand During This Crisis

During this COVID-19 crisis when businesses are affected, business owners have a tendency to cave inwards to seek protections, cutting down on unnecessary costs such as manpower and marketing, and…
April 13, 2020

Building Emotional Resilience in Businesses

If you have been observing for the past few decades, you would have witnessed the rise of many new industry players and at the same time, the fall of many.…
General News
March 31, 2020

Supplementary Budget 2020

As mentioned by our DPM Heng Swee Kiat, this is the first time a supplementary budget was announced so soon after the main budget. The COVID-19 situation has escalated since…
General News
February 27, 2020

Budget 2020 for Businesses

Just as the global economy was beginning to recover, the Coronavirus Disease 2019 (COVID-19) outbreak hit us. With several industries such as tourism and aviation being directly affected, the outbreak…