Ideas curated by our talented strategists and brought to life by our in-house writers (or the occasional guest writer), it’s here that we share articles containing our branding knowledge from the years of experience that we have under our belt. 

After all, knowledge is power, and knowledge shared is power multiplied. Poke around, take a look… have any thoughts?

We’d love to hear from you. 

Ideas curated by our talented strategists and brought to life by our in-house writers (or the occasional guest writer), it’s here that we share articles containing our branding knowledge from the years of experience that we have under our belt. 

After all, knowledge is power, and knowledge shared is power multiplied. Poke around, take a look… have any thoughts?

We’d love to hear from you. 

November 25, 2021

How Does Branding Affect Customer Service?

Over the past few years, brands in Singapore have borne witness to the burgeoning importance of good customer service in helping their business to grow. According to a survey by…
Digital Marketing
November 12, 2021

Steamrolling Into a Covid-19 World: The Power of Digitalisation

Tech visionary Stewart Brand once famously said, “Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road.” In today’s day and…
October 15, 2021

Earning Consumer Loyalty with a Personalised Brand Experience

Even before the pandemic hit and flipped our world topsy-turvy, business owners – particularly retailers – would have felt the inevitable and gradual need to shift some of their offline…
September 17, 2021

Finding Your Brand’s Higher Purpose Helps Your Business Succeed, and Here’s Why

The Importance of Having a Higher Purpose In our current day and age, 63% of consumers prefer to purchase from purpose-driven brands, which is why finding and defining your brand’s…
September 3, 2021

What Makes or Breaks an F&B Brand During a Pandemic?

Many factors come into play when considering the longevity of brands. Changing consumer preference, stiffer competition from the industry… or maybe even a pandemic that comes out of nowhere and…
Case Study
July 30, 2021

Helping Your Consumers Identify You Easier in the Crowd with Brand Archetypes: Purpur

In part one of this case study, we looked at how brand personality helped Purpur foster deeper emotional connections with her customers. In part two, we’ll be explaining how we…
Case Study
July 23, 2021

Fostering Deeper Connections with your Target Audience by Having a Brand Personality: Purpur

In this two-part case study, we’ll be taking a closer look at an extremely important aspect of branding – brand personality. We’ll focus on how it helps brands go beyond…
Case Study
June 25, 2021

Going International with a Credible Brand: Playpoint

Having a consistent, credible, and consonant brand system is imperative for brands who intend to internationalise. Without a consistent set of branding rules to guide the team established in the…
June 18, 2021

Crowd Culture: What is it and how does it affect Branding?

When looking at brands who have endured the test of time, such as Coca-Cola and McDonald’s, most people would regard them as aeonian. That is, unchanging and continuing indefinitely as…
June 16, 2021

The Art of Online Pre-suasion

Best practice doesn’t sell. Emotion does.
Case Study
June 4, 2021

Revitalising a Fading Presence through Branding: Everbest

Trends come and go quickly in our day and age, particularly when it comes to fashion. Styles are quick to change, because the younger generation are chasing after cheaper clothing…
Case Study
May 6, 2021

Emphasising Reliability through Consistency: Spero Aesthetics

In today’s competitive beauty industry, brands must earn the trust of their consumers to enjoy their continuous support and patronage. Competition in the beauty industry is intense, with thousands of…
Digital Marketing
March 19, 2021

What is Digital Marketing?

Digital Marketing is the use of digital applications and the internet to reach a wider base of consumers. It can span a range of avenues to attract customers, such as…
February 10, 2021

What is Digital Branding?

Digital Branding, to put it shortly, is developing and managing a brand over a range of digital avenues. Sounds easy? Trust us, it is harder than it sounds. But what…
December 23, 2020

Branding: Transcending the Visual Identity

Millions of companies exist in today’s competitive economic landscape and day by day, this number increases exponentially. In the constant ebb and flow of companies that drift in and out…
Digital Marketing
July 8, 2020

Taking Digital Marketing Beyond 2020

The world of marketing is rapidly changing just as technology finds its way to change the world. Companies from around the world of various scales and sizes can attract more…
June 24, 2020

Business (Not) As Usual in A Post-Pandemic World

As COVID-19 swept the globe, our business world was neatly divided into 2 sections - before and after. In the before, businesses had been using sound principles that had governed…
June 24, 2020

Brand Book: The Power Of Uncompromised Brand Consistency

In order to stay relevant in a market that is flooded with competition, your brand has to stand out in the crowd as a distinct entity. A major way that…
Case Study
June 24, 2020

Establishing trust through rebranding; Oregano Trading

We have previously introduced to you some of our valued clients hailing from various industries such as Engineering, Maritime, Information Technology, Manufacturing and Retailers. It is worthwhile to note that…
June 19, 2020

Branding – Your Business’s Secret Weapon

Every business needs a good brand system to be successful. It’s as integral to your company’s image as your product or service. Your brand is the way people identify you…
June 12, 2020

The Importance of Learning & Development

This is the third and final part of a series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  Learning and development (L&D)…
June 5, 2020

Building Resilient Work Teams

This is the second of a three-part series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  In this article, I discuss human…
May 29, 2020

The Challenges Businesses Face in COVID-19

This is the first of a three-part series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  By far, the most visible change…
Case Study
May 21, 2020

Redefining Brand Strategy; Moby Dick Supplies

Once again, we are excited to share with you one of our most recent works, Moby Dick Supplies - a local ship chandelling brand that supplies transiting ships with provisions…
May 14, 2020

Branding vs. Marketing – The Cornerstone of Business Success

The practices of building a brand and marketing a product are as old as the practice of business itself. Distinguishing your business from everyone around you is critical to its…
Case Study
May 6, 2020

Case Study: Realigning Brand Positioning; Kingdex

It is with great pleasure to be showcasing one of our clients again. And this time, we have Kingdex, a local stationery brand that was established since the late 70s.…
April 29, 2020

How To Avoid Groupthink?

There is a saying, two heads are always better than one. And by that definition, the more heads we have, the better situation we are in. However, is this true?…
April 20, 2020

Build on Your Brand During This Crisis

During this COVID-19 crisis when businesses are affected, business owners have a tendency to cave inwards to seek protections, cutting down on unnecessary costs such as manpower and marketing, and…
April 13, 2020

Building Emotional Resilience in Businesses

If you have been observing for the past few decades, you would have witnessed the rise of many new industry players and at the same time, the fall of many.…
General News
March 31, 2020

Supplementary Budget 2020

As mentioned by our DPM Heng Swee Kiat, this is the first time a supplementary budget was announced so soon after the main budget. The COVID-19 situation has escalated since…
General News
February 27, 2020

Budget 2020 for Businesses

Just as the global economy was beginning to recover, the Coronavirus Disease 2019 (COVID-19) outbreak hit us. With several industries such as tourism and aviation being directly affected, the outbreak…
September 2, 2019

Branding for SMEs in Singapore – Do it Right!

Every now and then since the 80s, new theories to establish brand management are being introduced. As a result, a wide spectrum of different perspectives on how a brand ought…
Digital Marketing
August 29, 2019

Google Marketing VS Social Media Marketing

As a business owner, you may already have your website and Social Medias all set up and ready to go. But have you ever thought of which platform should you…
Digital Marketing
August 15, 2019

9 Ingredients to Build Your Brand on Social Media

Over the last decade, consumer trends have shifted extraordinarily with the proliferation of social media. Consumers have become so reliant on social media for networking and research. As a consumer,…
Digital Marketing
July 31, 2019

Social Media Management VS Social Media Marketing

You work hard building your brand, satisfying customers’ needs and forging meaningful relationships. But how do you constantly engage your customers? It is much easier than you would have thought!…
Digital Marketing
June 6, 2019

Does Google Adwords Really Work?

What is Google Ads Google Ads is commonly known to be Google’s online advertising program for brands and businesses to reach out to potential customers in order to grow and…
March 15, 2019

11 Ways to Increase Brand Loyalty for a Successful Business

"80% of your revenue comes from 20% of your existing customers." as revealed by Gartner Group statistics. This adage tells us that your core customers (the 20%) are the main…
General News
February 28, 2019

4 Things Businesses Need To Know About Singapore Budget 2019

Singapore Budget 2019 which was announced on 18 Feb 2019, which includes the revised government revenue and expenditure projections for the upcoming financial year.  Each new financial year begins on 1 April of every…
February 13, 2019

Brand Equity and its Importance to Your Business

What is Brand Equity? In short, brand equity describes a brand’s value. This value is determined by your customers and is the perception of and the experiences that they have…
January 30, 2019

3 Ways to Differentiate Your Brand

  Learning how to differentiate your brand the right way is crucial in creating a sustainable business. Most companies use price as their differentiating factor however this is neither sustainable…
Digital Marketing
January 11, 2019

Grow Your Business With These Terrific Google Tools

“Our mission is to organise the world’s information and make it universally accessible and useful.” - Google True to its bold mission, Google (far more than a search engine) is constantly developing…
Case Study
January 11, 2019

Unveiling of an Internal Brand Launch: Wesmech Engineering

We are honoured and excited to bring to you the insightful journey of how our client, Wesmech Engineering - a local Mechanical and Engineering company - had their internal brand…
Digital Marketing
January 2, 2019

Digital Marketing’s Role in Brand Experience

It seems like all the talk with businesses today is about the “experience”. Business leaders in their respective industries mention this experiential aspect between a brand and her customers. This…
Digital Marketing
December 28, 2018

What’s The Difference Between SEM and SEO?

You may have heard of these terms Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) before, but what do they really mean in digital marketing context? How do they…
December 19, 2018

3 Essential Tips for a Sustainable and Successful Brand Strategy

You know clearly what you want for your brand – you have done your market research, devised a strategy, have well-designed collaterals, and you have multiple touch points for customers…
Digital Marketing
December 14, 2018

The Power of Content: How To Leverage Social Media For SEO?

As a Brand, it is pertinent to continuously optimise web traffic and conversions organically through content marketing, and the two key strategies that are effective and are frequently used are…
Case Study
December 6, 2018

How to continue building a sustainable business. Case Study: Fixics Solutions (S)

We’re sure that most people reading this have had their business established for more than 5 years and are looking for sustainable growth. Today, you'll be learning how to continue…
Digital Marketing
November 30, 2018

The Power of Content: How SEO Can Really Help Your Business Grow

SEO helps to get your site to show up on top of search engine results because users tend to click only on the top few results of the first page.…
Digital Marketing
November 22, 2018

The Power of Content: How To Rank Higher On Google For Free

Ever since the world turned digital, how can anyone keep up with this revolution anymore? As content is the mode of communication, users are overwhelmed by the influx of new…
Digital Marketing
November 21, 2018

Customers are now controlling your marketing message. Here’s how you take it back.

If you are just thinking about your next marketing move, throw that thought away. Gone are the days where brand-centric marketing makes great campaigns. If you want to be successful,…