Management
June 24, 2020

Business (Not) As Usual in A Post-Pandemic World

As COVID-19 swept the globe, our business world was neatly divided into 2 sections - before and after. In the before, businesses had been using sound principles that had governed…
Branding
June 24, 2020

Brand Book: The Power Of Uncompromised Brand Consistency

In order to stay relevant in a market that is flooded with competition, your brand has to stand out in the crowd as a distinct entity. A major way that…
Case Study
June 24, 2020

Establishing trust through rebranding; Oregano Trading

We have previously introduced to you some of our valued clients hailing from various industries such as Engineering, Maritime, Information Technology, Manufacturing and Retailers. It is worthwhile to note that…
Branding
June 19, 2020

Branding – Your Business’s Secret Weapon

Every business needs a good brand system to be successful. It’s as integral to your company’s image as your product or service. Your brand is the way people identify you…
Management
June 12, 2020

The Importance of Learning & Development

This is the third and final part of a series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  Learning and development (L&D)…
Management
June 5, 2020

Building Resilient Work Teams

This is the second of a three-part series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  In this article, I discuss human…
Management
May 29, 2020

The Challenges Businesses Face in COVID-19

This is the first of a three-part series of articles discussing the challenges faced by businesses today in the wake of the COVID-19 pandemic.  By far, the most visible change…
Case Study
May 21, 2020

Redefining Brand Strategy; Moby Dick Supplies

Once again, we are excited to share with you one of our most recent works, Moby Dick Supplies - a local ship chandelling brand that supplies transiting ships with provisions…
Branding
May 14, 2020

Branding vs. Marketing – The Cornerstone of Business Success

The practices of building a brand and marketing a product are as old as the practice of business itself. Distinguishing your business from everyone around you is critical to its…
Case Study
May 6, 2020

Case Study: Realigning Brand Positioning; Kingdex

It is with great pleasure to be showcasing one of our clients again. And this time, we have Kingdex, a local stationery brand that was established since the late 70s.…
Management
April 29, 2020

How To Avoid Groupthink?

There is a saying, two heads are always better than one. And by that definition, the more heads we have, the better situation we are in. However, is this true?…
Management
April 20, 2020

Build on Your Brand During This Crisis

During this COVID-19 crisis when businesses are affected, business owners have a tendency to cave inwards to seek protections, cutting down on unnecessary costs such as manpower and marketing, and…
Management
April 13, 2020

Building Emotional Resilience in Businesses

If you have been observing for the past few decades, you would have witnessed the rise of many new industry players and at the same time, the fall of many.…
General News
March 31, 2020

Supplementary Budget 2020

As mentioned by our DPM Heng Swee Kiat, this is the first time a supplementary budget was announced so soon after the main budget. The COVID-19 situation has escalated since…
General News
February 27, 2020

Budget 2020 for Businesses

Just as the global economy was beginning to recover, the Coronavirus Disease 2019 (COVID-19) outbreak hit us. With several industries such as tourism and aviation being directly affected, the outbreak…
Branding
September 2, 2019

Branding for SMEs in Singapore – Do it Right!

    Every now and then since the 80s, new theories to establish brand management are being introduced. As a result, a wide spectrum of different perspectives on how a…
Digital Marketing
August 29, 2019

Google Marketing VS Social Media Marketing

  As a business owner, you may already have your website and Social Medias all set up and ready to go. But have you ever thought of which platform should…
Digital Marketing
August 15, 2019

9 Ingredients to Build Your Brand on Social Media

Over the last decade, consumer trends have shifted extraordinarily with the proliferation of social media. Consumers have become so reliant on social media for networking and research. As a consumer,…
Digital Marketing
July 31, 2019

Social Media Management VS Social Media Marketing

You work hard building your brand, satisfying customers’ needs and forging meaningful relationships. But how do you constantly engage your customers? It is much easier than you would have thought!…
Digital Marketing
June 6, 2019

Does Google Adwords Really Work?

What is Google Ads Google Ads is commonly known to be Google’s online advertising program for brands and businesses to reach out to potential customers in order to grow and…
Branding
March 15, 2019

11 Ways to Increase Brand Loyalty for a Successful Business

"80% of your revenue comes from 20% of your existing customers." as revealed by Gartner Group statistics. This adage tells us that your core customers (the 20%) are the main…
General News
February 28, 2019

4 Things Businesses Need To Know About Singapore Budget 2019

Singapore Budget 2019 which was announced on 18 Feb 2019, which includes the revised government revenue and expenditure projections for the upcoming financial year.  Each new financial year begins on 1 April of every…
Branding
February 13, 2019

Brand Equity and its Importance to Your Business

What is Brand Equity? In short, brand equity describes a brand’s value. This value is determined by your customers and is the perception of and the experiences that they have…
Branding
January 30, 2019

3 Ways to Differentiate Your Brand

Learning how to differentiate your brand the right way is crucial in creating a sustainable business. Most companies use price as their differentiating factor however this is neither sustainable nor…
Digital Marketing
January 11, 2019

Grow Your Business With These Terrific Google Tools

  “Our mission is to organise the world’s information and make it universally accessible and useful.” - Google True to its bold mission, Google (far more than a search engine) is constantly…
Case Study
January 11, 2019

Unveiling of an Internal Brand Launch: Wesmech Engineering

We are honoured and excited to bring to you the insightful journey of how our client, Wesmech Engineering - a local Mechanical and Engineering company - had their internal brand…
Digital Marketing
January 2, 2019

Digital Marketing’s Role in Brand Experience

It seems like all the talk with businesses today is about the “experience”. Business leaders in their respective industries mention this experiential aspect between a brand and her customers. This…
Digital Marketing
December 28, 2018

What’s The Difference Between SEM and SEO?

  You may have heard of these terms Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) before, but what do they really mean in digital marketing context? How do…
Branding
December 19, 2018

3 Essential Tips for a Sustainable and Successful Brand Strategy

You know clearly what you want for your brand – you have done your market research, devised a strategy, have well-designed collaterals, and you have multiple touch points for customers…
Digital Marketing
December 14, 2018

The Power of Content: How To Leverage Social Media For SEO?

As a Brand, it is pertinent to continuously optimise web traffic and conversions organically through content marketing, and the two key strategies that are effective and are frequently used are…
Case Study
December 6, 2018

How to continue building a sustainable business. Case Study: Fixics Solutions (S)

  We’re sure that most people reading this have had their business established for more than 5 years and are looking for sustainable growth. Today, you'll be learning how to…
Digital Marketing
November 30, 2018

The Power of Content: How SEO Can Really Help Your Business Grow

    SEO helps to get your site to show up on top of search engine results because users tend to click only on the top few results of the…
Digital Marketing
November 22, 2018

The Power of Content: How To Rank Higher On Google For Free

Ever since the world turned digital, how can anyone keep up with this revolution anymore? As content is the mode of communication, users are overwhelmed by the influx of new…
Digital Marketing
November 21, 2018

Customers are now controlling your marketing message. Here’s how you take it back.

If you are just thinking about your next marketing move, throw that thought away. Gone are the days where brand-centric marketing makes great campaigns. If you want to be successful,…
Digital Marketing
November 16, 2018

The Power of Content: 5 Telltale Signs That You Really Need SEO

Simply having a website doesn’t necessarily mean your audience can find you immediately on Google. Most startups and businesses thought it was that direct. Frankly, there are a number of…
Branding
November 7, 2018

Brand Personality solves long-term decision making

How brand personality solves your decision-making problems for long-term goals The concept of Branding is simple. Though one of many explanations, branding is simply… “Gathering people with similar beliefs and…
Case Study
October 24, 2018

Understand Brand Positioning with Netflix – Case Study Example

Netflix’s non-member landing page We will be looking at 20-year brand since its inception until 2018. For this case study, we will simply examine their non-member homepage. We did not…
Digital Marketing
October 19, 2018

The Power of Branding: Increase Your Social Media Following

  Your headline is compelling, your content is proofed, your post is now published and ready to woo your audience. Now all you have to do is to wait for…
Digital Marketing
October 12, 2018

The Power of Content: Social Media Marketing (Back To The Basics!)

  Social media is one of the best mediums to grow and promote Brands by gaining interest, traffic and awareness from your audience. But what if you have been doing…
Branding
October 10, 2018

Why Companies are Branding instead of Marketing today

Did that capture your attention? Great. One of the most common misconceptions people have about branding and marketing is that they are one and the same. They are actually two…
Branding
October 5, 2018

The Power of Branding: The Truth About Brand Storytelling

  Since the beginning of time, stories were one of the ways people would communicate with each other. In the business world, it still works the same way. After all,…
Branding
September 26, 2018

The Future of Branding – An Insightful Outlook & What to Do

“Knowing the future is impossible – but making smart predictions about what it holds is.” There is no doubt that our world has become more complicated as we continue moving…
Branding
September 12, 2018

Why Brand Values make Businesses Successful

A Brand is successful when her core values are embraced and acted upon. Values are powerful components of a Brand’s Identity. Values also guide all actions of the brand, creating…
Branding
September 7, 2018

The Power of Branding: How to Start Branding (With A Small Budget)

The idea of “Branding” for new start-ups and small-medium enterprises (SMEs) only goes as far as a company name, a company logo and a box of name cards. In fact,…
General News
August 30, 2018

Enterprise Singapore: Pushing a forward-looking mindset for SMEs

Enterprise Singapore (ESG) has begun its operations since April 2018. Since then, the government agency has made clear indications of streamlining processes to help Singapore businesses thrive in a highly…
Digital Marketing
August 24, 2018

The Power of Content: How To Generate More Traffic, Engagements And Leads Through LinkedIn

Over the years, LinkedIn has changed a great deal since it first started as a career networking platform in 2002. Today, hundreds of millions of people are connected to this…
Branding
August 15, 2018

Top 10 Trends for Branding 2018

Branding has trends and if you want to get straight into it, we pick out 10 trends that are worth taking note for your brand. All trends are applicable to…
Digital Marketing
August 10, 2018

The Power of Content: Is Social Media Marketing Applicable To B2B Brands?

  It’s no surprise to find many B2B Brand owners still under the misconception that social media marketing only works for B2C companies. Indeed, social media marketing may seem to…
Branding
August 3, 2018

6 Misconceptions to Avoid for Branding

Branding is a powerful tool when used correctly Branding is known to be an ambiguous field to many, especially those who have only heard of it. In its simplest form,…
Digital Marketing
July 24, 2018

The Power of Content: Using Social Media to Promote Your Content

More and more people are using social media channels regularly, it’s no wonder social media is the fastest growing industry and it’s only getting bigger each year. Should you care…