Branding The Power of Storytelling: How to Build Your Own Story In our previous entry, we talked about the importance of businesses connecting with their audience…EtereoSeptember 23, 2022
Branding The Power of Storytelling & Why it is Effective in Branding Why is storytelling so effective? In a time where brands are flooding the market and…EtereoJuly 29, 2022
Branding Creating the Perfect Setting to Strengthen Brand Identity with Environmental Branding: Fiore Dorato In the age of the Internet – and the Covid-19 pandemic – people will typically…EtereoJuly 1, 2022
Branding Branding in the Digital Age Branding seems to be a hot topic recently, with more and more established businesses seeing…EtereoMay 12, 2022
Branding Design Principles to Guide Your Brand’s Visual Identity Oftentimes, verbal messaging strategies are overlooked in favour of more eye-catching visual designs. It’s little…EtereoMay 12, 2022
Branding The Theory of Colour: Improving Brand Association with Colours Did you know that colour can dramatically affect moods, feelings, and emotions? Well-known novelists, artists,…EtereoApril 29, 2022
Branding How Typeface and Fonts Affect Your Customers’ Perception of Your Brand Let’s play a game. An association game, of sorts. How many of the following typefaces…EtereoApril 8, 2022
Branding Choosing the Right Type of Logo for your Brand Business owners, as most business owners are wont to do, hope to minimise cost while…EtereoApril 1, 2022
Branding Attracting and Retaining the Right Talents for Your Business By now, most businesses in Singapore would have (hopefully) realised the importance of having a…EtereoMarch 11, 2022