Branding Branding in the Digital Age Branding seems to be a hot topic recently, with more and more established businesses seeing…EtereoMay 12, 2022
Branding Design Principles to Guide Your Brand’s Visual Identity Oftentimes, verbal messaging strategies are overlooked in favour of more eye-catching visual designs. It’s little…EtereoMay 12, 2022
Branding The Theory of Colour: Improving Brand Association with Colours Did you know that colour can dramatically affect moods, feelings, and emotions? Well-known novelists, artists,…EtereoApril 29, 2022
Branding How Typeface or Fonts Affect Your Customers’ Perception of Your Brand (Part 2) Welcome to the second part of our two-part article on typeface and fonts! In this…EtereoApril 14, 2022
Branding How Typeface or Fonts Affect Your Customers’ Perception of Your Brand (Part 1) Let’s play a game. An association game, of sorts. How many of the following fonts…EtereoApril 8, 2022
Branding Choosing the Right Type of Logo for your Brand Business owners, as most business owners are wont to do, hope to minimise cost while…EtereoApril 1, 2022
Branding Attracting and Retaining the Right Talents for Your Business By now, most businesses in Singapore would have (hopefully) realised the importance of having a…EtereoMarch 11, 2022
Branding Your Opinion Doesn’t Matter. Only Your Consumers’ Does. When asked the question: “What does your company do?” by family and friends, what would…EtereoDecember 24, 2021
Branding Market With Heart: Make Relationships, Not Discounts As humans, we seek connection and yearn to be understood. Our innate instincts drive us…EtereoDecember 10, 2021