Branding The Theory of Colour: Improving Brand Association with Colours Did you know that colour can dramatically affect moods, feelings, and emotions? Well-known novelists, artists,…EtereoApril 29, 2022
Branding How Typeface and Fonts Affect Your Customers’ Perception of Your Brand Let’s play a game. An association game, of sorts. How many of the following typefaces…EtereoApril 8, 2022
Branding Choosing the Right Type of Logo for your Brand Business owners, as most business owners are wont to do, hope to minimise cost while…EtereoApril 1, 2022
Branding Attracting and Retaining the Right Talents for Your Business By now, most businesses in Singapore would have (hopefully) realised the importance of having a…EtereoMarch 11, 2022
Branding Your Opinion Doesn’t Matter. Only Your Consumers’ Does. When asked the question: “What does your company do?” by family and friends, what would…EtereoDecember 24, 2021
Branding How Does Branding Affect Customer Service? Over the past few years, brands in Singapore have borne witness to the burgeoning importance…EtereoNovember 25, 2021
Branding Earning Consumer Loyalty with a Personalised Brand Experience Even before the pandemic hit and flipped our world topsy-turvy, business owners – particularly retailers…EtereoOctober 15, 2021
Branding Finding Your Brand’s Higher Purpose Helps Your Business Succeed, and Here’s Why The Importance of Having a Higher Purpose In our current day and age, 63% of…EtereoSeptember 17, 2021
Branding What Makes or Breaks an F&B Brand During a Pandemic? Many factors come into play when considering the longevity of brands. Changing consumer preference, stiffer…EtereoSeptember 3, 2021