“It is in the roots, not the branches, that a tree’s greatest strength lies.” 


Matshona Dhliwayo

Etereo Media’s Brand Consultants

Just as trees have a root system, so too must a business possess a brand system. An impeccable brand system anchors and sustains a viable business, nurturing her growth while helping her weather through the toughest of times.

Brand Consultants Singapore

This is what we’re here to do – help your business formulate an impeccable brand system, capable of growing through change. Furthermore, an adept brand system allows you to effectively communicate with your clients, increasing your brand’s reach and further cementing a relationship between the two.

No two brands are alike, and every business has a core competitive advantage. We’ll discover your unique identity by collaborating closely with you. Afterward, we’ll translate your distinctiveness and embellish it with verbal and visual expressions to form deeper connections with your clients.

Together, we’ll get your brand to align, engage, and resonate with your target audience.

Here’s how we’ll do it.


We immerse ourselves in the workings of your brand to analyse pain points your entity might have, and to diagnose areas for improvement.


We implement design thinking for your brand and experiment with different ideas before conceptualising, balancing, and fine-tuning a brand system specifically for your business.


As a brand agency, we not only design but also create content for your brand before uniting them to present meaningful and wholesome messages to resonate with your target audience.

If you’d like to see how we help brands achieve their goals through rebranding:

B2B Branding

B2C Branding

Brand Consultant Singapore

“The higher we soar, the smaller we appear to those who cannot fly.”

Friedrich Nietzsche


Wesmech Engineering positioned itself a cut above the rest since its establishment in 2001 by remaining progressive and systematic. They continuously enhance their internal systems to stay effective and productive, remaining open-minded to change. To differentiate themselves from their contemporaries who compete solely on price, Wesmech Engineering invests in their other assets to offer incomparably stellar products and top-notch services.

No man left behind.

Because Wesmech Engineering had expanded to a size where internal communication was increasingly becoming a challenge, they wanted to solidify and strengthen their brand voice and promise. By unifying their internal stakeholders, they would grow stronger together as a team to face the challenges the future would bring, with no man left behind.


When planning their brand strategy, we were extremely careful to preserve the core values of the company. Because the core values of Wesmech Engineering stem from the founder, they are deeply embedded in the brand’s work ethics. This must be clearly communicated through their brand strategy and translated into their actions. Thus, a brand system is needed to prevent their values from diluting, even as they grow at an overwhelming rate.

From here, our brand consultants had to ensure that the essence of the brand is thoroughly ingrained and embodied by the organisation’s members to unify them.


To do so, our brand consultants made sure that Wesmech Engineering’s stakeholders were aligned to a higher, common purpose of building a better community. By building coherency and consistency around the moral of their brand, we set a guide for them to work on. Wesmech Engineering’s winning strategy was efficiency of the highest order, with each playing their part to propel the company to greater heights.

With the new brand system in place to guide them, Wesmech Engineering is now ready to take on more responsibilities toward building a stronger purpose. All work together like gears in perfect tandem, completing their jobs to the best of the capabilities with the utmost pride.


That is why Wesmech Engineering’s refurbished logo is two gears with their teeth interlocked, forming the acronym of their brand name. In addition to refreshing their logo, we also helped them to organise their brand collaterals and assets. Their brand assets were not well taken care of, with their corporate colours and typeface inconsistent.

With the new standard and guidelines disseminated across the organisation, Wesmech Engineering is ready to operate in different locations seamlessly without compromising on the quality of their work.

Together as a team

At the end of the rebranding exercise, Wesmech Engineering launched the brand internally to align their stakeholders to the brand’s newly established standards and their next steps for their future. Gifts such as haversacks, tumblers and a team lunch were prepared, to great fanfare.

Fully aligned and ready to progress into the future as a team, this rebranding exercise marks the dawn of a new era for Wesmech Engineering.

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“The joy of dressing is an art.”

John Galliano


Purpur launched locally in 2002, sending waves of happiness to ladies with their thoughtfully designed clothing in Singapore’s burgeoning fashion scene. As one of the first fashion retail brands for women in that developed from blog shops, they have established themselves as leaders of the fashion industry by continuously providing her ladies with stylish, quality clothing that is comfortable, no matter the occasion.

Ready, steady…

With over eight retail stores island-wide today, Purpur has a formidable presence in local malls. Their next plan of action was to ramp up their digital presence. This change was long coming, and the pandemic only accelerated the pace of their digital transformation. However, expanding digitally is harder than it seems, and they needed help to ensure consistency across their communication channels. Hence, they decided to embark on a full-fledged branding project to modernise their image and achieve consistency, both online and offline.


Purpur’s target age group has not changed over the past two decades, their behaviour, likes and dislikes, and digital habits certainly have. That is why the audit phase was so important for her. She needed to understand the current crowd, and how to appeal to them.

Consumers today are paying attention to which brands they want to support. They want to feel like they belong in a community of like-minded people. From here, we knew that we had to direct Purpur’s focus on building her community by making it a part of their ongoing strategy.


Purpur faced the challenge of thoroughly understanding their community. With the new knowledge they have found in the audit phase, they now knew how to better bring happiness to her customers by bringing them clothes they would love and wear daily. We answered three simple, yet key questions that Purpur had:

  1. How can we get to know our ladies better?
  2. What do they like about us?
  3. What can we do to connect on an emotional level with our ladies?

With all these questions answered, Purpur could now go ahead to create multiple touchpoints – both digital and physical – to continue the conversation between them and their consumers. Be it good or bad, the feedback would be valuable and help Purpur do better in the future.


Acting on their strategy, Purpur updated their tone of voice and visuals, aligning both to the identity of the brand.

  1. Personal touch to the brand identity that made her customers feel like a part of Purpur.
  2. Retaining the colour purple, but in a softer tone.
  3. A tone of voice that is warm and reassuring, ready to initiate an open conversation.


Digital strategies wholly differ from offline strategies. After all, the digital sphere allows for brands to interact at a much faster pace with their consumers. However, the personalised quality to human interaction might be lost when everything is online. Hence, the success of Purpur’s rebranding exercise is owed to personalisation and the sense of belonging to the Purpur community.

At the end of their rebranding project, Purpur’s community is now stronger and bigger than before. The #suPURfam is ready to take over the fashion scene in Singapore, as one big happy fashion family!

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