“It is in the roots, not the branches, that a tree’s greatest strength lies.”
Matshona Dhliwayo
Just as trees have a root system, so too must a business possess a brand system. An impeccable brand system anchors and sustains a viable business, nurturing her growth while helping her weather through the toughest of times.
This is what we’re here to do – help your business formulate an impeccable brand system, capable of growing through change. Furthermore, an adept brand system allows you to effectively communicate with your clients, increasing your brand’s reach and further cementing a relationship between the two.
No two brands are alike, and every business has a core competitive advantage. We’ll discover your unique identity by collaborating closely with you. Afterward, we’ll translate your distinctiveness and embellish it with verbal and visual expressions to form deeper connections with your clients.
Together, we’ll get your brand to align, engage, and resonate with your target audience.
Here’s how we’ll do it.
Audit.
We immerse ourselves in the workings of your brand to analyse pain points your entity might have, and to diagnose areas for improvement.
Strategise.
We implement design thinking for your brand and experiment with different ideas before conceptualising, balancing, and fine-tuning a brand system specifically for your business.
Activate.
As a brand agency, we not only design but also create content for your brand before uniting them to present meaningful and wholesome messages to resonate with your target audience.
“The higher we soar, the smaller we appear to those who cannot fly.”
Friedrich Nietzsche
Wesmech Engineering positions itself a cut above the rest since its establishment in 2001 by remaining progressive and open to change. To differentiate themselves from their contemporaries who compete solely on price, they invest in their other assets to offer stellar products and top-notch services.
When crafting their new brand identity, Etereo drew inspiration from a plane’s flight – belying its graceful ascent is the strength and grit of tits large vessel, capable of weathering the most devastating storms and delivering people safely to their destination. With a new brand system in place, Wesmech Engineering is ready to take flight into the future, come what may.
Audit
When planning their brand strategy, we found that the core values of Wesmech Engineering stem from the founder, and are deeply embedded in the brand’s work ethic. We wanted to preserve these values so people experience this brand essence with every interaction and the organisation’s members can embody its principles across the board.
Strategise
To do so, our brand consultants made sure that Wesmech Engineering’s stakeholders were aligned to a higher, common purpose of building a better community. With a new brand system in place to guide them, they can take on more responsibilities toward building their vision and work together like gears in a perfect tandem, completing their jobs to the best of the capabilities with the utmost pride.
Activate
In addition to refreshing their logo – a pair of gears with interlocking teeth forming the acronym of their brand name – we also helped them to organise their brand collaterals and assets, achieving a more consistent and effective presentation. Wesmech Engineering is ready to operate in different locations seamlessly without compromising on the quality of their work.
“The joy of dressing is an art.”
John Galliano
As one of the first fashion retail brands for women that developed from blog shops, Purpur has established themselves as leaders of the fashion industry by continuously providing ladies with comfortable yet stylish clothing no matter the occasion, since 2002. With over eight retail stores island-wide today, their next plan of action was enhancing their digital transformation, so they decided to engage Etereo and embark on a full-fledged branding project to modernise their image, both online and offline.
Audit
We discovered that while the age group of Purpur’s target audience has not changed over the past two decades, their behaviour and digital habits certainly have. Consumers today are paying attention to which brands they want to support; they want to feel like they belong in a community of like-minded people.
Strategise
Now that we’ve established the focus of Purpur’s new strategy is nurturing their community, we need to know: How can they get to know their ladies better? What do they like about Purpur? What can Purpur do to connect on an emotional level with these ladies? With all these questions answered, Purpur could now go ahead to create multiple touchpoints to engage meaningfully with their consumers.
Activate
Acting on their strategy, Purpur updated their tone of voice and visuals, aligning both to the brand identity. Now, the #suPURfam is ready to take over the fashion scene in Singapore once again, as one big happy fashion family!
