Since the beginning of time, stories were one of the ways people would communicate with each other. In the business world, it still works the same way. After all, no one likes being hit with a sales pitch right away.
Stories are a great and powerful way to connect with your audiences, especially stories that are emotional, authentic and memorable. Storytelling makes your Brand “human” and relatable, not your products or services. Consumers want to feel connected to the Brands they buy from, this emotional bond that you create with these consumers is one of the best ways to capture them as a lifetime customer. According to Harvard Business Review, customers who have developed a bond with businesses are extremely valuable. They are described as “fully-connected customers” and are over 50 percent more valuable, on average, than the highly satisfied customers.
The key to storytelling is what makes you stand out, by inspiring and informing people about your Brand, because stories are so easy for the audience to remember. Neuroscience shows us that when the whole of the brain is engaged, the message is more likely to be remembered. And the brain is at its most fully engaged when it is listening to stories. Brand storytelling help to create a better emotional connection with consumers. When we tell stories, we tap into the conscious and subconscious part of the brain.
Having a story will benefit your Brand in the long-term. Not only will you show your customers that you’re genuinely interested in them, but you’re also building a relationship with them. Brand storytelling is one of the best ways to connect dots with your ideal prospects. Emerging technology has allowed Brands to tell stories in many ways, be it in text or visual (images/video) content. Consider all the storytelling options available to your Brand.
According to research by Headstream, if people love a Brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
Stories not only move people, but they also move products.
Closing Thoughts
Brand storytelling is a powerful, personal and effective way to keep your Brand real while forming deep and lasting connections. It educates, inspires and helps you sell and build indispensable relationships and loyalty with your audiences.
To your success!
