We’ve all seen the works of AI or the non-writers and non-designers who inevitably turn to such tools for help, and we can still tell the difference. The quickly thrown together social media post you composed with the help of ChatGPT or the design graphic your intern made on Canva might have been convincing enough for that one time, but not every time. In fact, it could even start to hurt your brand. You spent a long time building up your company to what it is today, so don’t let that go to waste. Every piece of communication is a branding asset and a customer touchpoint, an opportunity to connect with your audience. You can’t really do that when they are busy laughing at the mismatched fonts or puzzling over the stock images you chose to accompany your message.

Of course, we don’t blame you for wanting to try on your own. From social media management and advertising to design and copywriting, digital marketing might seem to be something everyone can do because everyone is online. People create content and go viral on their own all the time without a whole production team behind them, so why not businesses? Design tools and software are more accessible than ever, some of them free, so why bother to hire a graphic designer when you can train yourself to become one instead?

While there is nothing wrong with learning or experimenting, know that behind every viral post or successful marketing campaign, there is usually a solid strategy behind them, even moments that seem to have happened because of a stroke of great luck. A general rule of thumb is that there is no such thing as an overnight success – the person has likely worked on many different things before finding one that worked. The same goes for hard skills like writing or design – if it were so easy, why isn’t everyone a designer or writer, including yourself? Most creative professionals went to school or trained for years to hone the skills they have today, and they can all tell you the craft is not as simple as playing around on Canva, Gimp or the settings of your iPhone, or typing prompts into DeepSeek and Copy.ai.

That’s another good rule – when everyone sticks to their strengths and focuses on collaboration rather than try to take over each other’s roles, you will produce the best results. Trust us, we’ve seen it. We’ve also seen what happens when there are too many cooks in the kitchen, which you do not want and don’t ever have to deal with again once you learn to trust the process.