Client:
Enrome
Industry:
Professional Services
Services:
Strategy
Brand Audit, Brand Purpose, Brand Story, Brand Positioning
Design
Brand Identity, Web Design
Introducing an accounting firm as
a business partner.
Enrome is a PCAOB-Certified accountancy firm that provides a complete suite of meaningful assurance, tax and advisory advice to businesses in Singapore and beyond. From business consultancy and corporate restructuring to corporate governance and forensic investigation, they are not just here to do paperwork, but to also advise professionals every step of the way and propel their business for exponential growth. They engaged Etereo to devise a brand strategy and identity that will convey this and make them stand out.
Purpose:
To make the ultimate masterplan for your business’ evolution.
Given their capabilities and their dream to reform their industry, which has been marred by the perception that it is a toxic and unrewarding practice, we decided to position them in such a way that it is clear they are not your average accounting firm. They are business partners, here to help businesses devise a masterplan for their next evolution. With this new positioning, the rest of the brand strategy fell into place.
According to the founders of Enrome, the perfect business partner adheres to a strong code of conduct in order to build trust with their clients and assure them that they have their best interests at heart. It was important to develop a set of good values and convey them in everything they do or show.
Furthermore, we provided copywriting for their website to detail their cutting-edge services, which encompasses a myriad of professional services that will add value to any business that looks forward to the future, in their new brand voice: confident, reassuring and knowledgeable.
