Client:
Fiore Dorato
Industry:
Florist
Services:
Strategy
Brand Audit, Brand Purpose, Brand Story, Brand Positioning
Design
Brand Identity, Brand Applications, Profile Kit, Catalogue
Marketing
Community Building, Social Media Marketing
Making magical and lasting impressions across all touch points.
Fiore Dorato is not your average florist. They create an immersive and rewarding experience for all customers. With their in-depth knowledge and wide selection of blooms, they seek to evoke human emotions and curate works of art through the meticulous assemble of flowers. Fiore Dorato’s main selling point is not just their flowers but their relationship with them. They understand that flowers don’t last, but the impression will. They regard flowers as much more than symbolic decorations for your event; they are an integral part of the moment you are celebrating. Based on this philosophy, their promise is clear: they will leave customers and flowers lovers with the best impression their service can provide, and through their emotional storytelling skills and masterful artistry, they make experiences more magical and the memories of them sweeter and everlasting.
Purpose:
Celebrating milestones and telling stories through flowers
Etereo’s job was to ensure that this enchanting essence carries throughout their brand touch points and it is doubtlessly one of the most magical experiences we’ve ever had. With a solid brand strategy and positioning in place, we determined that though they are a luxurious brand selling premium products, they will be warm and inviting, not intimidating and exclusive - flowers and beauty should be for everybody. Then, through thoughtful and creative design, we applied the verbal and visual characteristics of Fiore Dorato to their brand identity, retail space, digital channels and in-store applications.
Etereo’s job was to ensure that this enchanting essence carries throughout their brand touch points and it is doubtlessly one of the most magical experiences we’ve ever had. With a solid brand strategy and positioning in place, we determined that though they are a luxurious brand selling premium products, they will be warm and inviting, not intimidating and exclusive - flowers and beauty should be for everybody. Then, through thoughtful and creative design, we applied the verbal and visual characteristics of Fiore Dorato to their brand identity, retail space, digital channels and in-store applications.
