Client:
Aroy Thai
Industry:
Food & Beverage
Services:
Strategy
Brand Audit, Brand Purpose, Brand Story, Brand Positioning
Design
Brand Identity, Brand Applications
Marketing
Community Building, Social Media Marketing, Influencer Marketing
Making recipes for great food (and a great community).
After 3 decades of serving the most authentic Thai cuisine, attracting communities all over Singapore, A-Roy Thai wants to rebrand and take their
long-time customers on a new culinary journey in the next stage of their business. To herald this exciting change, we designed their brand elements to reflect their promise to continue delivering an authentic Thai dining experience and their cultural pride.
Purpose:
Bringing delicious Thai recipes to people from
all over the world.
What makes A-Roy Thai special is the combination of their delicious food and the warm, vibrant atmosphere of their restaurant. This makes them a popular venue for events and lively gatherings. In this rebranding, they want to emphasise the premium quality of their food while retaining the welcoming and friendly vibes for which they are known.
Originating from Isan, the family behind A-Roy Thai specialises in Northeast Thai cuisine, which is full of strong and spicy flavours. Taking great pride in the authenticity of their dishes, they make their food from scratch and only use the finest and freshest ingredients. It is important that their assets show this pride and respect for their craft, as well as the family’s cultural heritage.
Their new logo takes inspiration from traditional Thai architecture, and the new brand colours are shades of burnished gold which also reflect the vibrant and rich history of the Land of Smiles.
Their other brand elements, including their menu, typography, uniform and signage create a unified brand image, exuding their warm and friendly personality to every customer at every touchpoint.
