Case Study: The Perfect Partnership
What happens when a brand that is clear and singularly focused on their purpose meets another? A beautiful partnership emerges, and from that, a community of like-minded people that believes in what you do forms. Just ask our client, Anywheel, a bike-sharing platform whose goal is to bring people together through connectivity, beyond providing bikes that take riders from Point A to Point B. For example, since earlier this year, Anywheel has been partnering with Wild Pearl Studio to host monthly group bike rides around Singapore while jamming to good music.
In the span of just a few months, this event has skyrocketed in popularity and doubled the number of participants since its conception! It’s easy to see why. Open to everyone in Singapore, every group ride brings together a diverse group of people to enjoy a beautiful sunset ride through the scenic One Marina Boulevard. At their destination, the evening concludes with an afterparty at CHIMI’S, where musicians from Wild Pearl Studio will perform and play beats for people to dance to. It’s safe to say that everyone had a blast!
Wild Pearl is a music studio and community of DJs for DJs. Born out of the need to experience loud live music and create spectacular memories with friends, it is clear why they would resonate with Anywheel’s to connect people through a fun shared activity and engage in a collaboration with them. Due to the immense popularity and success of these events, this is an ongoing collaboration which we wholeheartedly believe will create more wonderful memories for communities and attract future partnerships and opportunities to support a brand’s purpose.
Want to enjoy the next CARGO RIDE? Follow Anywheel (@anywheel.sg) and Wild Pearl Studio (@wildpearlstudio) on Instagram and stay tuned for updates!