1. Longer Attention Span
Gaining your customer’s attention is one challenge, but keeping it is another. A study by Microsoft found that the human attention span has dropped to eight seconds, meaning that customers tend to be more forgetful if they are not being engaged by your brand.

2. Stronger Brand Identity
Digital branding builds up your brand identity by communicating your brand experience and values to appeal to your target customers.

3. Long-term Customers instead of One-Time Buyers
While digital marketing attracts customers and drives product sales for businesses in the short-term, digital branding works in the long-term to build brand loyalty so your customers stay engaged and remember you long after they have made their purchases. When a customer recalls their experience with your brand, they are more likely to make the same purchasing decisions and advocate your business to others.

When a brand’s online presence and marketing materials are misaligned, this can leave your audience feeling confused, or at the very least it will not leave a lasting impression by the time they leave your website.

On the other hand, digital branding is more than just adding your logo to everything. Customers care more about the brand image that you portray, the authenticity, values of your Brand, your brand promise and how you communicate these through your messages. By having consistency across all external communication channels, you can then create a strong ‘buy-in’ from them to purchase from you. A timeless brand image with clearly established values will continue to engage with customers even as trends and customer preferences change over time.

Brands need to note the fact that a consumer needs 7 impressions of a message to remember it, and the verbal and visual expressions of the messages have to be consistent in order to have a strong recall in consumers’ mind.

With digital branding, you ensure a cohesive and consistent brand identity across multiple digital platforms, enabling your company to stand out and make her presence known to the intended audience among the crowded marketplace.

1. Free 60min Brand Consultation
Let’s discover your brand foundations, key messaging and pain points, this is a crucial step when your vision is established and gaps are identified.

2. Proposal & Recommendation
We work on the scope of the project, establish the outcomes and brief analysis of your industry. Our certified brand consultants maintain 100% transparency on the strategies, timeline and budget during this phase, to establish the trust and align expectations before project commencement.

3. Apply for the EDG Programme

4. Project Commencement
Our in-house brand strategists and designers will work together with you on the project deliverables. From our experience, this collaborative working relationship is highly effective as it increases brand ownership and knowledge transfer.

5. Brand Activation
This is the phase when your team gets busy, implementing the change. Rest assured that our team will always be there to coach and guide to ensure that your team adhere to the brand guidelines that are established in this project.

6. Claim for EDG Programme

7. Go Beyond
Dominate the marketplace with Etereo digital marketing services such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and Content Creation.

As every business has diverse needs and different deliverables (brand guides, logo, website designs, e-banner, e-newsletter, email signature, social media and online advertising), a digital branding project can span from 3 months to 4 months.

For further questions, simply drop us your enquiry or reach out to our certified brand strategy consultants at +65 6871 8838