Client:
Pebble Green
Industry:
Boutique Developer
Services:
Strategy
Brand Audit, Brand Strategy
Design
Brand Identity, Brand Applications, Web Development
Marketing
Digital Marketing, Partners’ Collaboration, Community Building
Giving the feeling
of home.
Pebble Green Development prides themselves on developing smart, comfortable and sustainable houses in strategic locations that are conducive to a high-quality lifestyle for families. They believe that in this increasingly fast-paced and chaotic world, it is now more important than ever to carve out a space for themselves in which to seek reprieve.
We built a brand strategy that revolves around this belief: that a home should be a person’s No. 1 Happy Place – an oasis and sanctuary where they can feel like they can be their true selves. In an industry obsessed with chasing the latest trends and technological innovation, we feel that Pebble Green stands out with their sweet outlook on home living and came up with a brand system where they will embrace these qualities so that they will become renowned for their cosy homes.
Purpose:
We make the house.
You make it a home.
Pebble Green is a property developer that makes cosy homes where luxury and comfort meet. Besides building such lovely estates, they offer an unparallelled customer service where they guide homebuyers through every step of the way. A big part of their branding journey is refreshing their identity and developing assets to convey warmth, friendliness and a sense of belonging. The result is a cohesive and immersive brand experience for visitors and employees alike.
Pebble Green understands that when it comes to looking for the perfect home, it is important for the prospective homebuyer to be able to picture themselves in the space. To make the homeowning journey as convenient and intuitive as possible, they offer high-quality virtual tours of all their properties. We enhanced these videos to show the materials their pristine surfaces are made of, adding texture to the experience. It's not just about checking out the place, it's about getting a taste of the life you can lead in your potential new home as many times as you wish with just a click of a few buttons.
Besides virtual tours and a gorgeous portfolio, Pebble Green also relies on brochures to promote their properties. We updated their brochure template with their new brand principles, which not only includes colour, imagery and typography but also a focus on the unique features of the space and the feelings the prospective buyer will experience living in it: safe, comfortable and content.
