“The higher we soar, the smaller we appear to those who cannot fly.”

Friedrich Nietzsche

 

Since establishment in 2001, Wesmech Engineering has positioned themselves a cut above the rest by remaining progressive and systematic. As compared to their contemporaries who compete solely on price, they understand that this is not sustainable. To differentiate themselves, Wesmech Engineering invests in their other assets to offer incomparably stellar products and top-notch services.

By remaining open-minded, they continuously enhance their internal systems to stay effective and productive. Other factors such as reputation and carrying the brand well – both internally and externally – also play a part in setting Wesmech Engineering apart from the rest.

When crafting their new brand identity, Etereo drew inspiration from the effortlessness and open mindedness of flight. Behind the plane’s graceful demeanour mid-air lies its monstrous strength and sheer grit, capable of weathering the most devastating storms with the sharpest focus on the destination in mind. With their new brand system in place, Wesmech Engineering is ready to take flight into the future, come what may.

“Above all.”

Republic of Singapore Air Force

 

Since establishment in 2001, Wesmech Engineering has positioned themselves a cut above the rest by remaining progressive and systematic. As compared to their contemporaries who compete solely on price, they understand that this is not lucrative. To differentiate themselves, Wesmech Engineering invests in their other assets to offer incomparably stellar products and top-notch services.

By remaining open-minded, they continuously enhance their internal systems to stay effective and productive. Other factors such as reputation and carrying the brand well – both internally and externally – also play a part in setting Wesmech Engineering apart from the rest.

The founder, who used to be a regular with the Republic of Singapore Air Force (RSAF), hoped to intertwine the same core values inculcated by the RSAF into Wesmech Engineering. When crafting their brand identity, Etereo threaded RSAF’s core values throughout the brand system and made sure to delineate their vision of improving the lives and communities in Singapore as well.

"Your team has made tremendous effort in auditing my brand and work processes to make the strategies work, and I believe this is a major factor in making the project a fruitful one. We are able to see the results and achieve our business goals after the implementation of the proposed recommendations. The ideas and concepts shared during the workshops provided us with valuable insights and allowed us to explore many more opportunities that we have yet to touch on.”

Dion Koh
Director of Wesmech Engineering