From a brand agency’s perspective, we believe in consistent engagement, from designs to messages that a brand shares socially. Apart from management, campaigns are also part of the strategy for reach out and not forgetting continuous testing for optimal results.
At Etereo, We Fulfill These Conditions
We are enthusiastic about working with like-minded brands, to create their brand presence in the digital realm.
Our Client Story
Celebrating Our Partnership
Established by Takara Holdings, ADORE incorporates the latest technology into its range of sanitary napkins & panty liners, improving your well-being throughout your period & in your daily life.
Etereo’s role is to provide strategic & design solutions to ADORE’s overall digital marketing campaigns, focusing on driving brand awareness for the brand through Social Media platforms and different marketing outreach campaigns.
Initially it was discussed during one of our pre-launched discussions to develop a strategy targeted at females aged 16-24.
Through our deep-analysis findings, we found that the actual consumers are aged 30 & above. Hence, we were able to build another buyer persona to target consumers more accurately.
Drive brand awareness
Social media content distribution
Altering consumer brand loyalty
Generate sales revenue
Brand retention & brand referral
Increase in market share
Expansion of new markets
Before kickstarting this project, we conducted a deep analysis on our target audience & their consumer behaviour, allowing us to better conceptualise on our social media branding & content.
To keep our audience updated on a regular basis, we update our Facebook & Instagram thrice a week. By sharing stories, news & well-being tips, such as confidence-boosting & self-care content, we are adding holistic values to their wellness instead of just “hard-selling” on the benefits of the brand.
For brand reach, we incite new customers through Facebook marketing and Instagram campaigns. The interactive campaigns achieved new heights and generated new insights for future marketing ideas.
Marketing Outreach Campaign
With our product sampling campaign, we managed to increase ADORE’s exposure in a competitive marketplace & grab the attention of a large group of potential consumers. Collaborations with other synergise brands, sports & wellness partners, speakers & micro-influencers are also ongoing, to further expand our brand presence & reach. In-store promotions such as limited time discounts & free gifts with purchase have delivered positive results too.
Significant Results (Within 3 Months)
In a short period of time, we managed to enjoy positive results from our marketing efforts. Not only did brand awareness for ADORE increase exponentially, but we also received 99% good reviews from product sampling, 1000% increase in leads, 30% increase in revenue* & 30% increase in fanbase.
*Calculated by actual purchase and collated from all stores
“We trust Etereo in our digital marketing journey. Their leads generation tool is unique & impressive. We generated 10× more results within a month at a much lower cost! We will continue to work with them as their cost & results are transparent.”
Director of Takara Holdings Pte Ltd
Are you ready to embark on your social media management/ marketing journey and be our next success story? Get your free consultation today!