Mini Bread Factory

Mini Bread Factory

Mini Bread Factory 

Mini Bread Factory 

Project Type: Branding 

Year: 2017

Project Type: Branding 

Year: 2017

Project Summary

Mini Bread Factory (MBF) is a bakery located in the heartlands of Singapore. The store gives you that local neighbourhood friendliness that makes you feel comfortable and familiar with.

With the intention of going after a new audience and an updated look, we sought to capture the values that our client held dear to them and to portray it towards the new concept. We were very pleased with the end result!

 

Project Summary

Mini Bread Factory (MBF) is a bakery located in the heartlands of Singapore. The store gives you that local neighbourhood friendliness that makes you feel comfortable and familiar with.

With the intention of going after a new audience and an updated look, we sought to capture the values that our client held dear to them and to portray it towards the new concept. We were very pleased with the end result!

Approach

A bakery with a modern look to attract a new wave of youths that are patronising the proliferation of cafes. It was essential for us to create a familiar feeling for existing customers while targeting a new age group. 

Approach

A bakery with a modern look to attract a new wave of youths that are patronising the proliferation of cafes. It was essential for us to create a familiar feeling for existing customers while targeting a new age group. 

Some of the directions we focused on:

Warm | Family | Elegant | Youthful

Some of the directions we focused on:

Warm | Family | Elegant | Youthful

Some of the directions we focused on:

Warm | Family | Elegant | Youthful

Mini bread factory logo

MBF is a lifestyle bakery offering a large variety of bread at an affordable price. Every bake provides an unforgettable experience for her consumers.

MBF is a lifestyle bakery offering a large variety of bread at an affordable price. Every bake provides an unforgettable experience for her consumers.

How will the brand represent itself if it expanded to a similar field?

We tested this by creating additional mockups with the new logo. It surprised us how scalable the logo could go.

How will the brand represent itself if it expanded to a similar field?

We tested this by creating additional mockups with the new logo. It surprised us how scalable the logo could go.

How will the brand represent itself if it expanded to a similar field?

We tested this by creating additional mockups with the new logo. It surprised us how scalable the logo could go.

A cakebox mockup
Thank you card mockup
A napkin mockup
A paper bag mockup
Coffee cup mockup
Apron mockup

BRAND PERSONALITY

MBF's original brand personality displayed a down-to-earth and sincere company. It portrayed a brand that is friendly, family-oriented and always keeping her promise. We wanted to capture that warm-heartedness and welcoming feel towards the new personality as well.

The new personality of MBF was one of vibrancy, artisticness, and youthfulness.

MBF's original brand personality displayed a down-to-earth and sincere company. It portrayed a brand that is friendly, family-oriented and always keeping her promise. We wanted to capture that warm-heartedness and welcoming feel towards the new personality as well.

The new personality of MBF was one of vibrancy, artisticness, and youthfulness.

MBF's original brand personality displayed a down-to-earth and sincere company. It portrayed a brand that is friendly, family-oriented and always keeping her promise. We wanted to capture that warm-heartedness and welcoming feel towards the new personality as well.

The new personality of MBF was one of vibrancy, artisticness, and youthfulness.

The versatility of a brand's logo is equally important to the values that it represents.

The versatility of a brand's logo is equally important to the values that it represents.

BRINGING IT FURTHER

BRINGING IT FURTHER

When doing a Branding project, we think about all touchpoints, and their collaterals, that convey the company's brand. Also, we look at MBF's identity; how does it distinguish itself apart from competitors? 

When doing a Branding project, we think about all touchpoints, and their collaterals, that convey the company's brand. Also, we look at MBF's identity; how does it distinguish itself apart from competitors? 

When doing a Branding project, we think about all touchpoints, and their collaterals, that convey the company's brand. Also, we look at MBF's identity; how does it distinguish itself apart from competitors? 

"In the long run, a brand personality helps to increase brand loyalty and ensure that the company’s image remains targeted to the right audience."

- Wendy Heng, Senior Brand Consultant

"In the long run, a brand personality helps to increase brand loyalty and ensure that the company’s image remains targeted to the right audience."

- Wendy Heng, Senior Brand Consultant