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Crowd Culture: What is it and how does it affect Branding?

| Branding | No Comments

When looking at brands who have endured the test of time, such as Coca-Cola and McDonald’s, most people would regard them as aeonian. That is, unchanging and continuing indefinitely as…

The Art of Online Pre-suasion

| Management | No Comments

Best practice doesn’t sell. Emotion does.

Revitalising a Fading Presence through Branding: Everbest

| Case Study | No Comments

Trends come and go quickly in our day and age, particularly when it comes to fashion. Styles are quick to change, because the younger generation are chasing after cheaper clothing…

Emphasising Reliability through Consistency: Spero Aesthetics

| Case Study | No Comments

In today’s competitive beauty industry, brands must earn the trust of their consumers to enjoy their continuous support and patronage. Competition in the beauty industry is intense, with thousands of…